Digital signage is a sub-segment of signage.

Digital signage is a centrally controlled system, a content distribution platform by which to playback digital content to one or many displays or screens. Digital signage screens are used for the relaying of any number of types of information such as live weather, news, TV, menus, flights, calendars, adverts for example.

‘Digital signage is best explained as a form of electronic display that shows television programming, menus, information, advertising, and other messages. Digital Signage (frequently utilizing technologies such as LCD, LED, OLED or projected images to display content) can be found in both public and private environments, including retail stores, hotels, restaurants, and corporate buildings, amongst other locations.

Digital signs are used within many industries, the most prominent and eye catching tend to be retailers who use it within store windows or to promote special offers and stock. In additions hotels, senior living communities, stadia, arena, conference venues,

schools, colleges, universities, local councils, government, hospitals, GPs and businesses around the globe also use digital signage systems to provide staff communications messages, information for guests, residents and visitors or a branded TV channel.

The fundamental components of Digital Signage system include:

There are many components to a digital signage solution, but these can be covered in a few broad categories:

Hardware – the physical components: screens (digital displays), media players (if necessary), network components, mounts, etc.
Software – the content and/or device management system(s) and playback software on media players
Connectivity – the ways in which digital displays connect back to the content management system, whether using hard line, Wi-Fi or mobile technologies


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